Language and Titles
This bio illustrates the branding approach we are using for Michael Mamas. The focus is on how he bridges East and West, and he is introduced in terms broader than just relating to spirituality. Also note the choice not to use “spiritual leader,” “spiritual teacher” etc:
Dr. Michael Mamas is a thought leader in the areas of spirituality and personal development, with 35 years of teaching experience (including the U.S., India, Europe, and Canada). He helps people develop a deeper understanding and more comprehensive outlook by providing a bridge between the abstract and the concrete, the Eastern and the Western, and the ancient and modern. Michael Mamas is the acclaimed author of nine books (including a novel, books for reflection, a home study course, a children’s book, and an anecdotal book translated into Japanese). Dr. Mamas is also the founder and CEO of The Center of Rational Spirituality and the founder and developer of Mount Soma, a 448-acre non-denominational community and destination center near Asheville, NC designed to support spiritual growth, personal development, and health.
In general online, use “Michael Mamas” as often as it seems natural. (This is the best title to support search results, as it matches the search phrase exactly). In public arenas, avoid titles that may be confusing to non-students (see below). Remember that blog comments and social media are public.
- No: Brahmarshi, Maharshi, Michaelji, Guruji, guru, spiritual leader, spiritual teacher
- Yes: Michael Mamas, Dr. Michael Mamas, Dr. Mamas, author, speaker, thought leader, founder, director, CEO and teacher (in appropriate contexts)
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